McQueens Flowers successfully entered the Vietnamese market by partnering with S&S Group. This milestone was made possible through a series of workshops led by Zbigniew Pawel Zareba, the Creative Director of McQueens London. The opulent, enduring, and eco-friendly floral creations of McQueens Flowers were enthusiastically embraced by young flower enthusiasts and prominent artists in Vietnam. […]
McQueens Flowers successfully entered the Vietnamese market by partnering with S&S Group. This milestone was made possible through a series of workshops led by Zbigniew Pawel Zareba, the Creative Director of McQueens London. The opulent, enduring, and eco-friendly floral creations of McQueens Flowers were enthusiastically embraced by young flower enthusiasts and prominent artists in Vietnam.
Established in 1991 in London, McQueens Flowers is a floral creative studio with a mission to elevate the value of art through beautiful and memorable floral creations. Over the past 30 years, the brand has established a unique position in the world of artistic floristry, with branches in three major cities: London, New York, and Seoul. McQueens' creations are known for their impressive color schemes and their ability to convey emotional stories, tailored perfectly to match every occasion and client. Each floral design is considered a unique masterpiece, making events adorned with McQueens flowers a popular choice for high-end fashion brands and luxury hotels.
S&S Group is a conglomerate representing numerous luxury brands worldwide in Vietnam, spanning diverse fields from watches, artwork, and supercars to real estate. Recognizing the growing interest among female clients in luxurious spiritual living, S&S Group has partnered with McQueens Flowers, bringing the world-renowned floral brand to Vietnam. S&S Group, with its motto of striving for excellence without compromising on sustainability, shares a common mission with McQueens Flowers. This collaboration promises to create poetic and beautiful journeys in Vietnam through luxurious yet timeless and sustainable floral designs.
To authentically embody the brand's spiritual ethos, McQueens Flowers has extended an invitation to an esteemed UK expert to impart their knowledge in Vietnam. Mr. Zbiniew Pawel Zareba, the Creative Director of McQueens London, brings with him over 16 years of invaluable experience. Together with the McQueens Flowers team, he has orchestrated a multitude of events for distinguished clients such as Claridge’s Hotel London, Mandarin Oriental Hotel London, Bvlgari, Chanel, and Cartier. Beyond his hands-on expertise, he serves as a respected instructor at McQueens Flowers School and was appointed as the Head of Training at McQueens Flower School in Korea in 2020.
Regarding the details of the classes organized by McQueens Flowers School in Vietnam, there are Half-day classes and One-day classes. The Half-day class lasts two hours, during which students explore the unique floral styling and philosophy of the British brand and then practice creating their own small vase or bouquet. For the One-day class, students creatively design a “Long & Low” table arrangement.
Moreover, with a philosophy of creative yet sustainable practices, students not only infuse their own spirit into their floral creations but are also introduced to eco-friendly materials by McQueens Flowers. For instance, they use “chicken wire,” a 3D shaping mesh that helps secure flower stems similarly to floral foam but can be reused multiple times.
The inaugural classes were held at S&S Art Hanoi, a vibrant art space in the heart of Vietnam’s capital. Located on Trang Tien Street, which is rich in the historical and cultural essence of Hanoi, the classroom space is adorned with exquisite art paintings and crystal works. This setting provides a private and profound experience for flower enthusiasts.
Attending the classes in Hanoi, in addition to flower enthusiasts eager to learn more about the brand’s unique floral art, McQueens has also received support from influencers. These include the most popular communities for kitchen and living enthusiasts and Flora Hamilton, a content creator specializing in floral art.
In Ho Chi Minh City, McQueens Flowers partnered with Baccarat, the luxury crystal brand with over 260 years of craftsmanship. With a newly redesigned space that exudes elegance and sophistication, students attending the classes were immersed in a wonderland of flowers and crystals. The sparkling light reflecting through the intricate cuts of Baccarat crystal enhanced the beauty of McQueens’ floral designs, making them more dazzling.
On the first day of classes in this city, McQueens Flowers had the honor of welcoming several artists who share a passion for flowers, from beauty queens to fashionistas and content creators.
In addition to regular classes, McQueens Flowers was chosen as an exclusive vendor to host a flower arrangement workshop for their clients at Rolls-Royce Motor Cars HCMC. The class took place in the Rolls-Royce showroom in Ho Chi Minh City, with the participation of Ms. Alexandra Smith, the British Consul General in Ho Chi Minh City, and the UK Trade Director in Vietnam. Both Rolls-Royce and McQueens Flowers are prestigious brands from the UK, making her presence highly significant for both brands as they operate in the Vietnamese market.
Launching in Vietnam, McQueens Flowers has successfully introduced two of its signature short courses, allowing participants to familiarize themselves with the brand’s unique floral philosophy and artistry. Looking ahead, McQueens Flowers plans to offer more advanced classes for individuals seeking to enhance their skills in floral art and collaborate with luxury hotel chains and fashion brands in Vietnam, bringing the art of storytelling through exquisite floral designs closer to everyone.
For more detailed course information, visit the McQueens Flowers Vietnam page at https://www.facebook.com/mcqueens.flowers.vietnam or contact the hotline at 096 997 0393.
