On October 18th, S&S Group, the official distributor of Audemars Piguet in Vietnam, hosted an event to commemorate the five-year journey of the Code 11.59 By Audemars Piguet collection.

Continuing the Legacy with Bold Innovation

Following the resounding success of the Royal Oak and Royal Oak Offshore collections, Audemars Piguet embarked on a new collection that boasts a distinct style and appearance.

In 2019, the brand unveiled the Code 11.59 By Audemars Piguet collection at the SIHH (Salon International de la Haute Horlogerie) watch exhibition, featuring 13 new models, including Selfwinding, Chronograph, Minute Repeater Supersonnerie, Tourbillon, and Perpetual Calendar timepieces. 

Code 11.59 By Audemars Piguet Perpetual Calendar (2019)

Code 11.59 By Audemars Piguet Self-winding (2019)

Code 11.59 By Audemars Piguet Tourbillon Openworked (2019)

“Code 11.59 By Audemars Piguet is a sophisticated blend of unique design and classic elegance,” shared François-Henry Bennahmias, former CEO of Audemars Piguet. Initially, the collection’s design received controversial reactions from experts and enthusiasts, who were accustomed to the iconic octagonal case of the Royal Oak and Royal Oak Offshore.

However, Audemars Piguet aimed to offer watches with complications ranging from complex to ultra-complex, featuring a round case with a distinctive octagonal middle case, available in various materials and colors.

Despite initial challenges, the Code 11.59 By Audemars Piguet collection gradually established its identity and secured a strong position in the hearts of Audemars Piguet collectors. 

Challenge, Own, Dare, and Evolve

The journey of the Code 11.59 By Audemars Piguet collection can be encapsulated in its name, with C standing for Challenge, O for Own, D for Dare, and E for Evolve.

From the challenges Audemars Piguet set for its artisans, based on the brand’s traditional heritage, to facing difficulties and evolving, the collection has created a beautiful narrative that inspires watch enthusiasts.

One of the most notable achievements of the Code 11.59 By Audemars Piguet collection is the development of increasingly complex complications for its timepieces. Highlights include the Code 11.59 By Audemars Piguet Grande Sonnerie Carillon Supersonnerie, Code 11.59 By Audemars Piguet Selfwinding Flying Tourbillon Chronograph, and Code 11.59 By Audemars Piguet Starwheel, which have elevated the brand’s watchmaking craftsmanship to new heights.

Code 11.59 By Audemars Piguet Grande Sonnerie Carillon Supersonnerie (2020)

Code 11.59 By Audemars Piguet Starwheel (2022)

A Night of Past, Present, and Future

The year 2024 marks the fifth anniversary of the Code 11.59 By Audemars Piguet collection, providing a perfect occasion for S&S Group and Audemars Piguet to celebrate with esteemed guests and loyal friends of the brand.

At the event, guests had the opportunity to reflect on the collection’s journey, which, though not long, is filled with remarkable achievements. Each watch carries intriguing stories, arranged chronologically to offer guests a comprehensive view of the brand’s and the collection’s development over different periods.

The watch exhibition area featured panels showcasing the development philosophy of the Code 11.59 By Audemars Piguet collection.

Following the introduction of the collection, guests could experience the craftsmanship firsthand, transforming into artisans with the help of tools and guidance from master craftsmen.

The atmosphere became more vibrant as guests and representatives from S&S Group and Audemars Piguet engaged in conversations, sharing their passion for timepieces and discussing the brand’s future plans.

Ms. Nguyễn Thuý Hương, Co-founder and Marketing Director at S&S Group, welcomed guests to the event.

Ms. Anna Hua, Head of Brand of Audemars Piguet in Southeast Asia & Australia, shared insights on the brand’s overall development plan and the future of the Code 11.59 By Audemars Piguet collection.

Through this special event, S&S Group and Audemars Piguet hope to strengthen their connection with enthusiasts and convey the brand’s philosophy and values to more watch collectors in Vietnam.

---

𝐀𝐮𝐝𝐞𝐦𝐚𝐫𝐬 𝐏𝐢𝐠𝐮𝐞𝐭
Union Square Shopping Center, 171 Dong Khoi, District 1, Ho Chi Minh City
Hotline: 0283 620 8787
Business hour: 10:00 am – 9:00 pm from Monday to Sunday