Ho Chi Minh City, Vietnam – November 2025 – S&S Group proudly announces the grand opening of SIS CONTINENTAL, an unprecedented luxury retail destination that brings together four of the world's most prestigious fashion houses – TOM FORD, Brunello Cucinelli, Berluti, and Givenchy – under one roof. Nestled within the historic Continental Saigon Hotel, this flagship store represents a harmonious fusion of French - Italian cultural heritage and contemporary luxury fashion.

A New Era in Vietnamese Luxury Retail

SIS CONTINENTAL marks a significant milestone for S&S Group's luxury retail portfolio in Vietnam. Featuring an internationally acclaimed shop-in-shop (SIS) model, the store elevates the one-stop-shop experience by offering multi-brand access within a single, cohesive space, personalized styling consultations, and a seamless shopping journey across all boutique areas.

Heritage Meets Modernity

Built within the 145-year-old Continental Hotel – an iconic French colonial architectural landmark adjacent to the Saigon Opera House – SIS CONTINENTAL masterfully blends Parisian elegance with modern design elements. Drawing inspiration from the distinctive "Paris Passages" – the arched arcade architecture characteristic of 1890s Paris – the space creates a unique dialogue between history and contemporary luxury. Located at the heart of the city's cultural and artistic district, SIS CONTINENTAL is poised to become a new icon in Vietnam's high-end fashion landscape.

The Brands

TOM FORD

Since its establishment in 2005, TOM FORD has become synonymous with luxury, known for its iconic eyewear featuring sharp silhouettes, refined details, and seductive sophistication. Under the creative direction of Haider Ackermann, TOM FORD redefines allure through bold designs that embody confidence and power. At SIS CONTINENTAL, the TOM FORD universe presents daring cuts, luxurious materials, and an aristocratic spirit – a style manifesto for the sophisticated, individualistic man who leads rather than follows.

GIVENCHY

Founded in 1952 in Paris by Hubert de Givenchy, the maison quickly became a symbol of French Haute Couture, synonymous with elegance, sophistication, and timeless beauty. From revolutionary designs of the 1950s to its legendary association with Audrey Hepburn, Givenchy has always represented the refined intersection of traditional Couture craftsmanship and modern, progressive spirit.

Under current Creative Director Sarah Burton, Givenchy returns to its Haute Couture roots, emphasizing exquisite craftsmanship and intrinsic beauty. The designs speak to the multifaceted modern woman: strong yet gentle, intellectual yet approachable, luxurious yet independent. At SIS CONTINENTAL, Givenchy offers intelligent construction, impeccable tailoring, and contemporary Couture spirit for the discerning woman who knows how to tell her own story through fashion.

BERLUTI

Established in 1895 in Paris, Berluti has built over a century of heritage through its renowned leather craftsmanship and exclusive Patina dyeing technique. The brand's shoes, bags, and accessories represent the quintessence of French refinement and generational artisanal expertise. At SIS CONTINENTAL, the Berluti gentleman emerges more distinguished than ever, radiating elegance, sartorial precision, and a perfectionist spirit aligned with modern lifestyle standards.

Following its successful debut in Hanoi at 57 Ly Thai To, Berluti now brings its legacy to Ho Chi Minh City. At SIS CONTINENTAL, visitors can discover iconic designs including the whole-cut Alessandro shoe, the Andy loafer, and other signature pieces. Notably, Berluti Vietnam features Patina artisans trained directly by the French maison, offering exclusive customization services.

BRUNELLO CUCINELLI

The embodiment of "Gentle Luxury," Brunello Cucinelli celebrates the serene beauty and humanistic spirit of "Humanistic Capitalism." Each design is crafted from premium materials with impeccable tailoring and distinctive Italian color palettes, delivering understated luxury with quiet confidence.

Beyond the ready-to-wear collections available in-store, the highlight at SIS CONTINENTAL is the Made-to-Measure service, featuring specialists from Milan, Italy, who provide personalized tailoring experiences directly in Vietnam. This is a world for men who value depth, authenticity, and refined living.

A Lifestyle Destination

This harmonious convergence elevates SIS CONTINENTAL beyond the concept of a multi-brand store. The space is designed as a lifestyle destination where customers don't simply shop – they experience, connect, and immerse themselves in the aesthetic values that S&S Group champions.

Opened since November 2025, SIS CONTINENTAL promises to deliver the most complete and carefully curated experience, presented by four of the world's leading fashion houses.

SIS CONTINENTAL
Continental Saigon Hotel
132-134 Dong Khoi Street, District 1, Ho Chi Minh City
Hotline: +84 28 73 079 879
Hours: 10:00 AM - 9:00 PM, Monday through Sunday