The partnership between BOVET 1822, led by Mr. Pascal Raffy—owner and visionary behind the brand—and tennis star Daniil Medvedev began in early 2019. Drawn to Medvedev’s distinctive style and strategic mindset, Mr. Raffy initiated a meeting to explore collaboration with the Russian athlete. Through their discussions, Mr. Raffy was deeply impressed by Medvedev’s maturity and […]

 This festive season of 2024, Saint Laurent makes a returns in Ho Chi Minh City, marking its second return to the Vietnamese market. This is far from an ordinary reopening, the magic lies in its exceptional location – gracefully situated within the Continental Saigon Hotel. The building is one of Ho Chi Minh City’s most […]

Rolls-Royce Motor Cars Ho Chi Minh City recently collaborated with Mandarin Oriental in Vietnam to share insights on their direction of design language: elevating heritage. Heritage, as defined by the dictionary, encompasses values of significant cultural and historical importance, not only referring to physical masterpieces but also to spiritual symbols. In an era where technology […]

On December 13th, Baccarat Vietnam marked a milestone—260 years of extraordinary legacy as one of the world’s most iconic crystal maisons. The celebration was a masterful blend of tradition and modernity, bringing Baccarat’s enduring artistry and innovative spirit to life. At the heart of the event was the poetic story of the four natural elements—fire, […]

The Artura Spider, an exquisite fusion of artistic design and futuristic technology, has made its grand debut in the Vietnamese market. On December 5th, McLaren Ho Chi Minh City proudly unveiled the Artura Spider to the Vietnamese market for the first time. At the event, Ms. Tu Le, Chief Operating Officer of S&S Group, shared […]

Ho Chi Minh City, Vietnam – November 24, 2024 – O2H2O, a prominent name in the international aviation and yacht industry, has officially entered the Vietnamese market with the grand opening of its luxury showroom by S&S Group. Located adjacent to the Lamborghini showroom at the Hilton Saigon Hotel in Ho Chi Minh City, this […]

The 76th birthday celebration of King Charles III in Vietnam was a historic occasion marked by elegance, cultural exchange, and a deep commitment to sustainability. Hosted by the British Consulate General in two of Vietnam’s major cities, Hanoi and Ho Chi Minh City, the event set a precedent as the first King’s Birthday Party held […]

The hybrid plug-in version of the Lamborghini Super SUV arrives in Ho Chi Minh City, Vietnam. On the evening of November 7th, Lamborghini successfully unveiled the Urus SE, introducing the hybrid plug-in version of the Lamborghini Super SUV for the first time to the Vietnamese market. In order to provide a quintessential Lamborghini experience, the […]