Melbourne, January 9, 2025 – BOVET 1822 Melbourne Boutique hosted an intimate gathering that brought together loyal patrons of the brand, highlighted by the attendance of brand ambassador, world No. 5 tennis player Daniil Medvedev.

A Memorable Evening

Located on the iconic Collins Street in Melbourne, the BOVET Boutique offers a blend of timeless elegance and warm familiarity, providing an ideal venue for guests to engage with one another in an intimate setting.

Inside the event, guests were invited to discover and learn about some of BOVET’s most iconic timepieces, which reflect the heritage and development philosophy of the brand since its inception. They had the rare opportunity to try on limited-edition pieces from BOVET’s collection, including intricate and highly complex mechanisms that the brand’s master artisans have spent years perfecting.

A showcase of timepieces inside the BOVET Melbourne Boutique.

BOVET Recital 22 Grand Recital

 BOVET Miss Audrey with its patented Amadeo system

Monsieur BOVET Turquoise, featuring a turquoise dial and titanium case

Additionally, the rich yet challenging history of BOVET was eloquently narrated by a representative of the brand, offering guests a deeper understanding of the triumphs and challenges the brand’s leaders have faced over the past two centuries.

Mr. Minh Nguyen - Boutique Manager of BOVET Melbourne shared about the brand's stories and philosophy

A Moment with Brand Ambassador Daniil Medvedev

A highlight of the evening was the appearance of Daniil Medvedev, who won the US Open in 2021 and has claimed 20 ATP titles. The Russian tennis star shared personal insights about his friendship with Pascal Raffy, the brand’s owner, and how their six-year bond mirrors the shared dedication to excellence that both Medvedev and BOVET pursue. Their relationship is built on mutual respect and a philosophy of meticulous attention to detail, whether in tennis or watchmaking.

Daniil Medvedev wearing the BOVET Recital 12 (left) and BOVET Virtuoso VIII (right)

His dedication to perfection in both his career and his personal values aligns closely with BOVET’s commitment to detail and craftsmanship. As a professional athlete, Medvedev understands the significance of every moment, where each play could bring him closer to victory. Similarly, BOVET views every detail as essential in the creation of their exceptional timepieces.

Since becoming a brand ambassador, Medvedev has had the opportunity to learn from BOVET's master artisans, gaining an understanding of the intricate workings and advanced complications of each watch, further fueling his admiration for the brand's craftsmanship.

A Strong Partnership Ahead

As Medvedev prepares for the upcoming Australian Open, the BOVET Melbourne Boutique remains a steadfast supporter of his journey, offering the perfect symbol of precision and excellence to accompany his pursuit of further success.

After the event, guests left with a deeper understanding of BOVET as a brand that transcends watchmaking, embodying friendship, familial bonds, and an enduring commitment to excellence. As the brand continues to break new boundaries in 2025, this event, enriched by the presence of long-time friend Daniil Medvedev, serves as a powerful source of inspiration for BOVET and its artisans to continue striving for greatness in the years to come.

BOVET 1822:

HANOI: 
BOVET 1822 HANOI BOUTIQUE 
Sofitel Legend Metropole Hanoi, 15 Ngo Quyen, Hoan Kiem, Ha Noi 
Hotline: +84 944 46 5555 
Opening hours: 10:00 – 19:00 Monday to Sunday

HO CHI MINH CITY:
S&S WATCHES & JEWELRY 
Union Square Shopping Center, 171 Dong Khoi, District 1, Ho Chi Minh city 
Hotline: +84 888 549 839
Opening hours: 10:00 – 21:00 Monday to Sunday

MELBOURNE: 
BOVET 1822 MELBOURNE BOUTIQUE 
298 Collins St., Melbourne, Victoria, Australia 
Hotline: +61 39 639 4616 
Opening hours: 10:00 – 18:00 Tuesday to Saturday