Hanoi, 17th July 2025: IWC Schaffhausen proudly announces the opening of its first boutique in Hanoi, Vietnam, located within the prestigious Sofitel Legend Metropole Hotel. This landmark opening represents a significant milestone in the brand’s continued expansion across Southeast Asia, bringing IWC’s storied legacy of precision engineering and timeless design closer to watch enthusiasts and collectors in the region.

As part of IWC’s commitment to offering elevated experiences for clients around the world, the new Hanoi boutique was developed in close partnership with S&S Group. Located within the historic Sofitel Legend Metropole Hanoi, one of Southeast Asia’s most iconic heritage hotels, the boutique brings IWC’s values of engineering excellence and design mastery to the heart of Vietnam’s vibrant capital.

“Hanoi is an exciting and culturally rich capital, and we are proud to now have a presence in this dynamic city. This opening marks a significant step in bringing the world of IWC closer to our clients in Vietnam,” says Florian Gutsmiedl, Managing Director of IWC Schaffhausen Southeast Asia.

“Our collaboration with IWC Schaffhausen represents more than a partnership—it’s a shared vision of excellence, craftsmanship, and timeless elegance. The opening of this boutique is a proud milestone for S&S Group. Together, we’ve created a space that not only embodies the spirit of IWC but also offers a truly immersive experience for Vietnamese watch enthusiasts. It’s a tribute to heritage, innovation, and the enduring allure of fine watchmaking," says Ms. Hanh Nguyen, Watch Director of S&S Group.

A SPACE THAT EMBODIES ENGINEERING EXCELLENCE

The boutique’s interior draws subtle inspiration from its prestigious surroundings, with IWC’s signature black-and-white palette remaining at the core, The result is a space where the spirit of the city harmonizes with the brand’s distinct design language—a fusion of precision, functionality, and luxury.

Thoughtfully designed to feel both intimate and inspiring, the boutique embodies IWC’s longstanding dedication to hospitality and storytelling. From its architectural detailing to its curated displays, every element has been considered to offer clients a sense of ease and familiarity, much like stepping into the personal space of a passionate collector.

A DESTINATION FOR HOROLOGICAL DISCOVERY

The boutique presents a comprehensive selection of IWC’s iconic collections, including the aviation-inspired Pilot’s Watches, the nautically rooted Portugieser, the timeless elegance of the Portofino, and the newly reengineered Ingenieur. From precise automatic movements to high complications such as the legendary perpetual calendar conceived by master watchmaker Kurt Klaus, the offering celebrates the full spectrum of IWC’s horological expertise.

More than a retail destination, the Hanoi boutique is a space of discovery—where collectors, connoisseurs, and newcomers alike can immerse themselves in the brand’s legacy, explore its engineering prowess, and experience the meticulous craftsmanship behind every IWC timepiece.

---

IWC SCHAFFHAUSEN BOUTIQUE
HANOI, VIETNAM

Location:
Shop No.4&6, Shopping Arcade
Sofitel Legend Metropole Hotel
No.15 Ngo Quyen St
Hoan Kiem
10000, Hanoi

Tel:
(+84) 9444 65555

Opening Hours:
10am – 7pm daily.

---

IWC SCHAFFHAUSEN

With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of Haute Horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organizations dedicated to environmental protection.

S&S GROUP

S&S Group is a wholly-owned conglomerate of companies operating across the ultra-luxury, real estate, automotive, arts, and fashion industries. The group takes pride in its role as the exclusive importer, distributor, and representative of numerous prestigious luxury brands. As pioneers in the luxury and premium segments, S&S Group is dedicated to crafting authentic and unparalleled experiences and lifestyle choices for discerning clientele. The group continuously strives to push the boundaries of the luxury industry, offering extraordinary experiences that exceed client expectations. It invites customers to join in the journey toward the ultimate in luxury and premium lifestyle choices.