Bull Run 2025 brought Lamborghini owners to Phan Thiết for two days of pure adrenaline - unleashing performance, conquering challenges, and paving the way for a vibrant Lamborghini community in Vietnam.

2025 marks an exhilarating chapter for Lamborghini as the brand ignites passion across the globe with a series of exclusive customer engagement events. From the celebrated Lamborghini Day to the empowering #SheDrivesALambo initiative, and the iconic Bull Run, where owners take the wheel to conquer inspiring new routes

In Vietnam, Bull Run 2025 unfolded against the stunning backdrop of Phan Thiết, delivering a journey that was as thrilling as it was emotionally resonant. More than a showcase of Lamborghini’s pure performance, the event represented a pivotal step toward building and nurturing a vibrant community of Lamborghini owners in Vietnam for years to come.

Phan Thiết: The Perfect Backdrop for an Unforgettable Experience
Choosing Phan Thiết as the destination for an exclusive two-day, one-night adventure, Lamborghini Ho Chi Minh City and its esteemed clients cruised along scenic coastal roads, basking in golden sunshine and the signature salty breeze of Vietnam’s shoreline.

Leading the convoy were the Huracán and Urus Performante models, with the spotlight on the extraordinary Huracán Sterrato. With the raw power of a V8 heart in the Urus Performante and a roaring V10 in the Huracán, the fleet tore through the serene coastal landscape like lightning bolts, creating a symphony of sound where the rhythm of crashing waves met the exhilarating roar of exhausts. It was a moment where speed, emotion, and freedom merged into one unforgettable experience.

Conquering the Sands: A Test of Skill and Spirit
Day one began with an adrenaline-charged challenge: taming the unforgiving off-road terrain of Bàu Trắng’s iconic sand dunes. Sand has never been an easy playground, even for profesional drivers, making this an extraordinary test for participants. However, with the spirit of “Nothing is Impossible,” owners behind the wheel of the Urus Performante embraced the adventure, confidently navigating through soft dunes and wild grass to prove their mastery.

As tires dug deep into the sand, every breath was held in suspense. What seemed impossible became the catalyst for breakthrough moments. More than conquering sand, it was about courage, daring to go further, redefining limits, and creating memories that will echo for years.

Becoming a Racer with Urus Performante
The second morning ignited pure adrenaline as participants stepped into the role of professional racers. Under the guidance of expert instructor Steve Yim, Lamborghini owners mastered high-speed cornering, rapid lane changes, and emergency braking - skills that define true performance driving. A dedicated training zone was set up at the resort to ensure a safe yet thrilling experience.

At the center of this practice is the Lamborghini Urus Performante, the high-performance version of the Urus family. With 666 CV of power and an impressive 850 Nm of torque, the car accelerates from 0 to 100 km/h in just 3.3 seconds, reaching a top speed of 306 km/h. Its braking capability is equally remarkable, coming to a complete stop from 100 km/h in only 33.7 meters.

Under the blazing coastal sun, laughter and adrenaline filled the air as participants pushed limits, executed daring drifts, and competed for the sharpest maneuvers. Beyond the excitement, the session unlocked deeper confidence: helping owners fully explore the Urus Performante’s dynamic modes and apply advanced techniques to everyday driving. Like a racer who knows every nuance of their machine, true Lamborghini mastery begins with understanding the car to unlock the pure emotion of driving.

Bull Run is more than just a journey. It’s Lamborghini’s way of inspiring every customer to experience the full power, emotion, and breakthrough DNA that define the brand. This year’s event also laid the foundation for a vibrant Lamborghini owner community in Vietnam, marking the first steps toward establishing Lamborghini Club Vietnam in the near future.

---

Lamborghini HCMC Showroom
Hilton Saigon Hotel – 11 Me Linh Square, Sai Gon Ward, Ho Chi Minh City
Hotline: 0859 180 088
Opening hours: 10:00 - 19:00 from Monday to Sunday

S&S Automotive Service Centre HCMC
Cong Hoa Garden – 20 Cong Hoa, Bay Hien Ward, Ho Chi Minh City
Hotline: 0858 480 088
Opening hours: 8:00 - 17:00 from Monday to Friday