On May 11th, Swiss watch brand SEVENFRIDAY, in collaboration with its official distributor in Vietnam, S&S Watches & Jewelry, hosted an exclusive gathering for watch enthusiasts in Hanoi. The event marked a special occasion during the visit of Daniel Niederer, Founder and CEO of SEVENFRIDAY, who personally attended to connect with the Vietnamese community.

During the event, Mr. Niederer shared insights into SEVENFRIDAY’s remarkable journey – from its founding days to becoming a pioneering force in modern industrial-inspired design. He also emphasized the brand’s core philosophy: “Live every day like it’s Friday” – a celebration of living boldly, creatively, and with purpose, reflected in every SEVENFRIDAY creation.

A highlight of the evening was the exclusive preview of the upcoming PG-Series, an entirely new line soon to be launched by SEVENFRIDAY. Boasting upgraded design elements and enhanced technology, the PG-Series is poised to reinforce the brand’s legacy of daring innovation in contemporary watchmaking.

In addition to the presentation, guests were invited to experience firsthand the current SEVENFRIDAY timepieces available in Vietnam. Guided by the watch specialists at S&S Watches & Jewelry, attendees explored the brand’s distinctive design language, intricate mechanical details, and the unique philosophy that defines SEVENFRIDAY.

This special occasion not only offered a rare opportunity to engage directly with the brand’s leadership, but also deepened the understanding of SEVENFRIDAY’s vision, direction, and forthcoming developments among the Vietnamese watch-loving community.

About SEVENFRIDAY 

SEVENFRIDAY is not just a brand - it’s a mindset. Since its inception, SEVENFRIDAY has defied conventions, creating industrial-inspired timepieces, eyewear, and accessories that celebrate creativity, individuality, and the thrill of living every day like it’s Friday. More than just products, SEVENFRIDAY fosters a global community of like minded individuals who embrace innovation, design, and meaningful connections. By integrating technology with lifestyle, SEVENFRIDAY continues to push boundaries, offering a seamless fusion of craftsmanship and digital evolution. With the introduction of blockchain-based authentication, the brand reaffirms its commitment to transparency, authenticity, and cutting-edge experiences. Whether through bold designs or pioneering initiatives, SEVENFRIDAY ensures that every piece is not just a product – but a statement, an experience, and a testament to a life well-lived.

HANOI
S&S Watches & Jewelry
Sofitel Legend Metropole Hanoi
15 Ngo Quyen, Hoan Kiem District, Hanoi
Hotline: (+84) 944 46 5555
Opening hours: 10:00 – 19:00, Monday to Sunday

HO CHI MINH CITY
S&S Watches & Jewelry
Union Square Shopping Center
171 Dong Khoi, District 1, Ho Chi Minh City
Hotline: (+84) 888 549 839
Opening hours: 10:00 – 21:00, Monday to Sunday