With about 80% of human experience filtered through the eyes, visual cues are vital in getting a message across. The first challenge is to grab the eye; nothing does that better than the clever use of color. Color is the most powerful communication tool, even more, important than a shape or explanatory words. It has the power to differentiate a brand from its competition, sending non-verbal messages that subliminally influence consumer perception.

Pantone is known as the universal language of color. For more than 50 years, Pantone has been the world leader in color selection and matching. The Pantone Color Matching System is largely a standardized color reproduction system, as of 2019 it has 2161 colors. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another.

Every color conveys its own unique message, instantly broadcasting the meaning and image of the company. S&S Group’s selection of a lofty sky-blue hue as their primary brand visual identity color reflects their “skies the limit” brand ethos and openness to new possibilities as well as characterizes their unconventional attitude, the spirit of design innovation, and market leadership.

An expansive sky-blue hue infused with an optimistic air, S&S Group Blue’s message of originality combined with its modern edge is ideally suited to S&S Group’s position as a pioneer of authentic, unique experiences and lifestyle choices targeted toward affluent customers in the luxury and premium segments.

About S&S Group Blue:

People associate this color with the shade of a clear sky. It also represents the healing nature of water and a tender breeze. Sky blue is usually associated with romance, dreams, and hope.

For S&S Group, the blue is a lofty sky-blue hue whose clean and airy presence sends a message of the skies are the limit. Encouraging us to look beyond the obvious, an expansive boundless blue hue conveys an openness to possibilities and a desire to innovate and make life better. Infused with luminosity and a futuristic air, a soft and kind blue hue exhibits a hopeful spirit and optimistic promise. Reassuring us with its quiet, cool permanence, S&S Group Blue induces feelings of serenity and tranquility. Exuding a restful elegance and calm intelligence, S&S Group Blue is an unconventional hyper-modern blue hue unprecedented in appearance and fresh in its simplicity. Truthful and trustworthy, a dependable blue hue that highlights S&S Group’s devotion to integrity without compromise and commitment to deliver excellence nothing short of perfection.