This festive season of 2024, Saint Laurent makes a returns in Ho Chi Minh City, marking its second return to the Vietnamese market. This is far from an ordinary reopening, the magic lies in its exceptional location - gracefully situated within the Continental Saigon Hotel. The building is one of Ho Chi Minh City’s most famous and historic landmarks, situated at 132-134 Dong Khoi, Ben Nghe, District 1, HCMC. The choice of this location is not only a nod to French cultural heritage in Vietnam but also a tribute to the hotel’s appearance in the film “Indochine,” starring Catherine Deneuve, Yves Saint Laurent’s iconic muse. This reflects Saint Laurent’s respect for a historic site in Vietnam. 

Indochine transcends a mere love story; it is an evocative exploration of history, a profoundly human and emotional convergence of French and Vietnamese cultures. The film introduced the world to the captivating beauty of Vietnam’s people and culture,  garnering numerous accolades, including an Academy Award for Best Foreign Language Film in 1993. Catherine Deneuve’s portrayal of Éliane earned universal acclaim, and her enduring relationship with Yves Saint Laurent adds another layer of cultural and artistic resonance to the boutique’s location in Ho Chi Minh City.

(Saint Laurent Vietnam boutique is located at Continental Saigon Hotel)

With such a rich and storied context, Saint Laurent Vietnam proudly unveils its seventh global boutique, designed with a completely unique architectural vision. Saint Laurent Vietnam is honoured to be the seventh boutique worldwide to be designed under the brand’s new direction. Spanning nearly 260 square meters, the boutique offers a warm and inviting atmosphere with its neutral tones. Saint Laurent Vietnam boutique retains the original ambiance of the historic site and its character. 

A Harmonious Intersection of French and Vietnamese Elegance

As a French fashion maison situated at the crossroads of multi-cultures, Saint Laurent Vietnam boutique embodies the essence of all. 

(The wooden walls, a preserved feature from the original hotel, are now an integral part of the new Saint Laurent Vietnam boutique)

Step into the Saint Laurent boutique and immerse yourself in the exquisite designs of the Fall/Winter 2024 Ready-to-Wear collection. Each piece continues the timeless narrative of Yves Saint Laurent, featuring legendary creations such as the iconic “Le Smoking” blazer and trousers, available for both men and women.

Experience the perfect blend of luxury and practicality at Saint Laurent, where every garment tells a story of elegance and style.

Interior furnitures are one-of-a-kind at Saint Laurent Vietnam

Fall/Winter 2024 Ready-to-Wear Collection

From iconic to trend-setting bags and accessories 

Founded in 1961, Yves Saint Laurent is one of the most prominent fashion Houses of the 20th century. Originally a House of Haute Couture, Yves Saint Laurent revolutionized the way fashion and society merge and interact in 1966 with the introduction of high-end made clothes produced on a larger scale than the exclusive collections. 
Saint Laurent’s status as a leading fashion House is fully established and recognized by a very distinctive identity and strong codes; identified and made still relevant. 

Under the creative vision of Anthony Vaccarello and the leadership of Francesca Bellettini, the House has built solid foundations for its development and is pursuing its evolution to continue enhancing its influence in the market.

With this strategy firmly in place, Saint Laurent will continue growing and affirming itself in the 21st century as a brand with a strong and clear DNA.

Saint Laurent Vietnam

Continental Saigon Hotel – 134 Dong Khoi, Ben Nghe, District 1, Ho Chi Minh City

Hotline: 02838838839

Opening hours: 10:00 AM – 9:00 PM, Monday to Sunday