23 Nov 2022
Breitling launches the brand’s first flagship boutique in Hanoi, Vietnam

Located on the Ly Thai To street of Hanoi, Breitling boutique brings together the brand’s iconic timepieces, featuring the distinctive personality of those who enjoy an energetic lifestyle and possess a pioneering mindset.



Since 1884, Breitling has established itself a global reputation for high-precision timepieces, its pioneering role in the development of the wrist chronograph, and its uncompromising commitment to design excellence.

With the brand’s storied association with aviation, Breitling has shared the finest moments in humankind’s conquest of the skies. Renowned for its spirit of innovation, it has also earned a place of privilege in the worlds of science, sport, and technology. The 138-year-old Swiss brand also plays an integral part in the developing era of watchmaking with its unique collections.

Breitling manufactures its own movements in-house and the quality of every watch is confirmed by its status as a COSC-certified chronometer, made in Switzerland.

Breitling’s aim for life-changing complications

Unsatisfied with basic watch movements, 24-year-old Breitling from Saint-Imier, Switzerland has always dreamed of creating unique chronometers. Apart from manufacturing timepieces for collectors, the brand founder also wants to contribute his knowledge to both science and technology with Breitling’s pioneering watches. Since the dawn of Breitling, many complications have been created to justify the brand’s philosophy.

Willy Breitling

In the 1900s, shortly after its debut, Breitling watches were already equipped with split-seconds chronograph – which measures two actions happening at the same time.

In this day and age, Breitling is known for exquisite collections such as Navitimer, Chronomat, SuperOcean and Endurance. Some models have even accompanied pilots during wars, or have aided many explorers. Typically, the Emergency model once saved a pilot's life thanks to its ability to signal at the international rescue frequency of 121.5 MHz.

Furthermore, Breitling's Cosmonaute model is also the first Swiss watch to fly into space, as a trustworthy companion of the legendary astronaut Scott Carpenter and the Mercury Seven team from NASA. With the signature Slide Rule feature, Cosmonaute has helped astronauts perform multiplication, division, unit conversion, and fuel consumption calculations to ensure correct flight.

The Mecury Seven and Breitling Cosmonaute

The new boutique features its customers a casual, stylish, modern-retro ambience. The brand’s three “universes”, air, sea, and land (the environments for which Breitling’s watch families were developed), are reflected in the decor, which includes aircraft-inspired elements, surfboards, and vintage motorcycles. Relaxed watch bars and lounge areas invite visitors to explore the timepieces in comfort and at their own pace.

Breitling boutique furniture applies rough materials and mixes them in a variety of ways, creating intimacy, coziness and a classic space. Brick, wood, leather and steel are interwoven throughout the floors and areas, both honoring the historic legacy left by the Breitling family in watchmaking and moving towards a new concept of casual luxury - when the Luxury is "simplified" to become intimate and comfortable.

Store Address:


Breitling Vietnam

61 Ly Thai To, Hoan Kiem, Ha Noi

Hotline: +84 906 24 24 24

Opening hours: 10am - 7:30pm



Union Square Shopping Center, 171 Dong Khoi, District 1, Ho Chi Minh city

Hotline: +84 283 821 6848

Opening hours: 9am - 10pm

About Breitling

Breitling is a Swiss luxury watchmaker founded in 1884 in Saint-Imier, Switzerland, by Léon Breitling. The company is known for its precision-made chronometers designed for aviators and is based in Grenchen, Switzerland.

About S&S Group

S&S Group is a wholly-owned group of companies, operating in the (ultra) Luxury, Automotive, Arts and Fashion industries. The group is the exclusive importer, distributor and representative of numerous prestigious luxury brands in Vietnam and a pioneer of authentic, unique experiences and lifestyle choices for affluent customers in the luxury and premium segment. Since 2013, S&S has been operating watches and jewellery multi-brand boutiques (S&S Knightsbridge) and mono-brand franchises in Vietnam.

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